Update 1: Product Placement
Few months ago, we ran a series of posts on product placement (read here, here and here) – and have been receiving several hits on the topic. We recently came across this article in the Mint about the race of advertisers towards product placement and co-promotions with Bollywood films in the upcoming festive season, and thought it would make an interesting read for our readers, so here’s the link.
Update 2: Flash Sales
The latest entrant in the global flash sales space is the chain of upscale department stores, Saks Fifth Avenue. Their flash sales site is called Saks Fashion Fix. The first department store of the type to enter the category was Nordstrom with its purchase of HauteLook.com early this year.
The difference here is that Saks is hosting the flash sales website on its current website itself, hoping to lure in consumers to its regular items as well. Also, given its long standing relationships with vendors, it should be able to avoid the pitfall of having a shortage of merchandise to sustain its flash sales initiative.
But, given that this space is dominated by leaders like Gilt, HauteLook, Rue La La, Ideeli, etc., will Saks Fashion Fix be just another flash sales website or will it have something different and exciting to offer?
To read our previous series of posts on flash sales, click here.
Escape Velocity Team.