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So far admin has created 7 blog entries.

(Re)Purpose your brand

In this final post in our series on cause-related advertising, we look at what makes or doesn’t make a good brand purpose strategy and subsequently an effective campaign.

The times they are a-changing (Part 2)

Evaluation of a few parameters such as education, marriage and childbearing age, total fertility rate, sex ratio at birth, economic participation and asset ownership to understand the status of women in India today.

Keen about Quinoa

Our views on the new India Gate Quinoa ad - while the ad is entertaining, we question its potential effectiveness