Are data and creative contradictory? Can they co-exist?
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The evolving OTC landscape and the changes in the self-medication habits of consumers, present an opportunity for pharma companies to participate in a sector that expected to grow at a healthy pace in the future. But to succeed at it, these firms need to come with an appetite to invest in communication and distribution.
Evaluation of a few parameters such as education, marriage and childbearing age, total fertility rate, sex ratio at birth, economic participation and asset ownership to understand the status of women in India today.
A look at two of the measurements we'll see greater adoption and use of in 2018 to effectively measure impact of digital marketing activities.