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So far admin has created 12 blog entries.

Välkommen IKEA!

How did IKEA manage to pull in such massive crowds to the store launch and sustain it? Will their typical large “blue box” format work in India? How do they stack up against competition? More importantly, will they succeed in instilling a DIY culture among shoppers? Our thoughts

Domestic pharma firms eye the OTC opportunity

The evolving OTC landscape and the changes in the self-medication habits of consumers, present an opportunity for pharma companies to participate in a sector that expected to grow at a healthy pace in the future. But to succeed at it, these firms need to come with an appetite to invest in communication and distribution.

Influencer Marketing

The entire edifice of influencer marketing rests on simple premise and works to varying degrees, but there are a few potential pitfalls to watch out for.

(Re)Purpose your brand

In this final post in our series on cause-related advertising, we look at what makes or doesn’t make a good brand purpose strategy and subsequently an effective campaign.

The times they are a-changing (Part 2)

Evaluation of a few parameters such as education, marriage and childbearing age, total fertility rate, sex ratio at birth, economic participation and asset ownership to understand the status of women in India today.