Our conclusions are driven by output from systematic mining and analysis of various types of information – internal company data, industry reports, retail audits and surveys, socio-economic surveys such as the census, NSSO, NFHS etc., as well as discussions with industry experts. We immerse ourselves deep in qualitative and quantitative research, trade visits etc. in order to ensure that we have a rich understanding of the consumer or customer and of market dynamics.
We critically evaluate all our data sources for authenticity and accuracy. Thereafter, we concentrate our efforts on identifying those insights and trends that help answer business related questions and form the foundation of a winning strategy.