A fine balance
We believe that every business issue requires the application of different proportions of quantitative analysis, consumer or customer insights, and business understanding, in order to develop an impactful solution. We have the right mix of knowledge, aptitude and experience, and the passion to approach each problem as a unique one defined by the underlying context, thus creating a winning solution tailored to the specific business situation.
We see ourselves as partners to a business, approaching issues and solutions as ‘ours’, a common growth objective motivating us. We believe that to truly attain Escape Velocity, great strategy must be coupled with outstanding execution ; the prior industry experience of our team members and the passion for delivering outstanding results for clients ensures that not only are our recommendations actionable, our implementation know-how ensures flawless execution of strategy on the ground.
Our Approach
We critically evaluate all our data sources for authenticity and accuracy. Thereafter, we concentrate our efforts on identifying those insights and trends that help answer business related questions and form the foundation of a winning strategy.
We check our personal prejudices and opinions at the door, and put our hearts and minds into discovering consumer or customer needs, attitudes and purchase behaviour. We listen with empathy and an open mind.
Where required, we are keen to partner with businesses during the implementation phase. We never hesitate to roll up our sleeves and get involved, for this gives us an adrenalin buzz during the implementation and the satisfaction of seeing our strategy succeed in the market-place thereafter.