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What We Do 2017-06-07T09:41:48+00:00

Accelerating growth is what excites us, and we enjoy testing our mettle against business problems of every size and shape.

The nature of our projects varies; what remains constant is the effort at linking a data based understanding of the target consumer to business goals and objectives.

Services offered

  • Across APAC countries, Healthcare client faced slow growth; wanted to triple business in 5 years; development of a roadmap to growth
  • Services brand that was a pioneer in it’s sector faced with declining sales; identified key barrier to growth and developed a market strategy to unlock it
  • Market strategy and GTM plan for new product launch from MNC in the FMCG sector
  • Nascent category with low penetration in India, client had high growth targets, wanted a 5 year route to growth mapped out; Consumer acquisition planning
  • Large Indian corporate wished to reposition hardware brand that existed in a category dominated by a strong established competitor; insight generation, concept development and evaluation, positioning development
  • MNC client wanted to extend FMCG brand to adjacent categories in a scenario where core brand was losing share to competition; Evaluated attractiveness of product categories and benefits
  • Brand identity refresh and new identity launch for an established B2B firm
  • Positioning development for a client in the apparel and accessories space
  • Healthcare MNC was launching a new product in a category with high penetration and a lot of competition in Europe and USA; identified gaps in the market, target consumer segment and ideal positioning
  • Driving a fundamental shift from product sales to marketing for a large B2B Indian firm; playing the role of their Brand and Innovation partner
  • Partnering from conceptualisation till launch, Implementation support for established services brand launching a low-priced endorsed brand
  • Go-to-market plans for a firm in the water management space
  • Leisure activities firm had an ambitious target of quadrupling sales in 2 years, and wanted to maximise investment of a limited marketing budget; marketing plans created
  • Established Indian B2B firm wished to revitalise it’s brand image prior to establishing a presence internationally; played the custodian of the brand during the process – briefed agency, reviewed all output for quality and fit-with-brand
  • Evaluating target firm’s positioning and brand health prior to an investment decision; Target was a small firm successful in specific categories that were nascent in nature
  • Health & Wellness firm wanted an assessment of brands for inorganic acquisition in order to grow the OTC business