Where We Blog 2018-05-11T07:14:45+00:00

Why We Blog

We are a group of folk passionate about market strategy and marketing. We do the work we do because we find it exciting, energizing and meaningful. And because we enjoy it so much, our involvement in it is 24/7, across categories, geographies and other assorted boundaries.

Our minds are constantly ticking away, noting observations from our daily life and surroundings, gathering in information from media, secondary sources, and the independent research that we undertake. We believe that this constant engagement with society and markets enriches every project we undertake.

Our blog is an attempt to bring some of these nuggets of information to you and ignite an interesting discussion.

While we thoroughly enjoy the process of writing these blog posts, we enjoy even more the process of interacting with readers in the comments section, on Facebook / Twitter / LinkedIn, or even over a cup of coffee at our office, so do share your reactions to any post any time, regardless of whether it’s praise or criticism, agreement or disagreement.

Latest Blog Posts

(Re)Purpose your brand

In this final post in our series on cause-related advertising, we look at what makes or doesn’t make a good brand purpose strategy and subsequently an effective campaign.

The times they are a-changing (Part 2)

Evaluation of a few parameters such as education, marriage and childbearing age, total fertility rate, sex ratio at birth, economic participation and asset ownership to understand the status of women in India today.

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