Brand: ‘Flipkart’, the popular online shopping site
Tagline: No kidding, no worries
Our opinion: Well, the title of this post summarises my opinion rather well.
The ads break through the clutter with the use of kids in adult situations (in office, shopping, at a beauty parlour, etc.); even better, rather than use them just for cutesy – pie warm stuff, the ads use them to make a point humorously. And I like the implicit pun on the word ‘kidding’.
The two ads set in an office situation get the office situation, behaviour and dialogue bang on. And I like the way that a line that underlines childhood is popped in (the classic ring-a-ring-aroses in this one !!) at the perfect time.
This interaction at the water-cooler is my favourite [youtube=http://www.youtube.com/watch?v=dJpf-tSCtxc&feature=related]
Do share you opinion of these ads with us.
Zenobia D. Driver