I recently saw the new Mumbai Mirror ad – “I am Mumbai”. It is quite riveting. It has a feel similar to the “Jaago Re” series of ads by Tata Tea – socially and politically relevant ads which speak to everyone. Empowering and moving, perhaps borderline overdramatic too sometimes.
It reminded me of “The Truth” anti-smoking campaign in the US – a hard-hitting, dramatic series of ads often featuring youth confronting the tobacco industry with smoking-related death statistics