The spirit is willing, but the flesh is weak – Part 2

In our previous post , we spoke about the recent Nielsen Study that explored the health-conscious sliver of the population and some of their attitudes.

One thing that jumped out amongst the findings of this study was the difference in preference of method to lose weight between health-conscious Indians and westerners. The preferred method of losing weight globally (i.e. western countries) is through dieting while in India it is through exercising.

These results got me wondering — why is this the case? Even if, as mentioned in the last post, we interpret the survey results as a reflection of intent and not actual practice, one still wonders about the reason for the difference. Are these reflections of the social, cultural and economic conditioning of these populations? Or is this a reflection of the current market forces?

What do you think is the reason for this difference?

Do write in to us and share your views.

To be continued in the next post ….



Roshni Jhaveri



  1. Rahul Jhaveri February 2, 2012 at 7:47 am - Reply

    I agree about the difference between intent and actual practice amongst Indians. Also, all three reasons seem valid.

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