Will the freebie strategy of Jio work?
An infographic about mobile penetration, data speed and consumption in India.
The proportion of e-commerce sales contributed by various categories in India by purchase / transaction.
A quick comparison of e-commerce penetration and proportion of retail sales through this channel across five countries.
Continuing the 'petrichor' theme, this time we explore our sense of smell, the way we interpret scents and how if affects our emotions and buying behaviour.
A quick update to our petrichor article thanks our readers feedback.
We love the Mumbai monsoon too. Delving into that marvellous fresh wet mud smell this week.
An infographic on the per capita expenditure on various categories in rural India.
The zeal to learn new English and the market for English learning apps.
Links to some articles on demographic distribution and some on behavioural sciences.