Are data and creative contradictory? Can they co-exist?
Continuing our series on how brands are bringing out different shades of India, part 2 of the series explores how ads are honing in on the nuanced evolution of India and Indian-ness
Part 1 of this series explores how companies are employing the social change approach for brand building. While it has been a popular brand-building method abroad for over a decade, the trend has only picked up recently in India.
McVitie’s Digestive Biscuits and Parle Digestive Marie recently came out with ads exposing their competitors and attempting to strongly differentiate themselves amongst the ever-growing list of biscuit options now available to the consumers