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(Re)Purpose your brand

In this final post in our series on cause-related advertising, we look at what makes or doesn’t make a good brand purpose strategy and subsequently an effective campaign.

Keen about Quinoa

Our views on the new India Gate Quinoa ad - while the ad is entertaining, we question its potential effectiveness

From No-No to Yes-Yes

As a run up to the launch of the new Tata Nano GenX we look at the Nano story thus far.

Colors of India – Part 2

Continuing our series on how brands are bringing out different shades of India, part 2 of the series explores how ads are honing in on the nuanced evolution of India and Indian-ness

Colors of India – Part 1

Part 1 of this series explores how companies are employing the social change approach for brand building. While it has been a popular brand-building method abroad for over a decade, the trend has only picked up recently in India.

Mine Healthier Than Yours

McVitie’s Digestive Biscuits and Parle Digestive Marie recently came out with ads exposing their competitors and attempting to strongly differentiate themselves amongst the ever-growing list of biscuit options now available to the consumers

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