Branded Retail

Välkommen IKEA!

How did IKEA manage to pull in such massive crowds to the store launch and sustain it? Will their typical large “blue box” format work in India? How do they stack up against competition? More importantly, will they succeed in instilling a DIY culture among shoppers? Our thoughts

The Business of Branded Shirts

Branded shirts are everywhere and for everyone. In a country where traditionally customers preferred buying fabric over the counter and then getting

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