Branding

(Re)Purpose your brand

In this final post in our series on cause-related advertising, we look at what makes or doesn’t make a good brand purpose strategy and subsequently an effective campaign.

From No-No to Yes-Yes

As a run up to the launch of the new Tata Nano GenX we look at the Nano story thus far.

Colors of India – Part 2

Continuing our series on how brands are bringing out different shades of India, part 2 of the series explores how ads are honing in on the nuanced evolution of India and Indian-ness

Go to Top