(Re)Purpose your brand
In this final post in our series on cause-related advertising, we look at what makes or doesn’t make a good brand purpose strategy and subsequently an effective campaign.
In this final post in our series on cause-related advertising, we look at what makes or doesn’t make a good brand purpose strategy and subsequently an effective campaign.
An analysis of lead generation email marketing campaigns I've received over 2 months.
How much the quality of interaction with the brand influences our purchase decisions?
Our take on what worked and what didn’t in Jio’s favor 7 months into the launch
Sujay gives a perspective of digital marketing and help keep you in the game.
As a run up to the launch of the new Tata Nano GenX we look at the Nano story thus far.
Why e-commerce firms are spending big bucks on communicating via mass media.
Various brands in apparel e-tail are consciously segmenting their audience to target, differentiate and grow.
Continuing our series on how brands are bringing out different shades of India, part 2 of the series explores how ads are honing in on the nuanced evolution of India and Indian-ness
Tracking British brand, Superdry's, rise to being one of the world’s youngest and trendiest fashion super brands