(Re)Purpose your brand
In this final post in our series on cause-related advertising, we look at what makes or doesn’t make a good brand purpose strategy and subsequently an effective campaign.
Are emailers effective? A review of communication tactics, Part 2
An analysis of lead generation email marketing campaigns I've received over 2 months.
Customer Experience is Everything
How much the quality of interaction with the brand influences our purchase decisions?
Jio – 7 months after
Our take on what worked and what didn’t in Jio’s favor 7 months into the launch
Digital Marketing for the ‘Old World’ Marketer
Sujay gives a perspective of digital marketing and help keep you in the game.
From No-No to Yes-Yes
As a run up to the launch of the new Tata Nano GenX we look at the Nano story thus far.
Why Snapdeal sponsors Big Boss, and Flipkart / Pepperfry / Fabfurnish / Jabong / Amazon etc. advertise on mass media
Why e-commerce firms are spending big bucks on communicating via mass media.
Segmentation in the apparel e-tailing space
Various brands in apparel e-tail are consciously segmenting their audience to target, differentiate and grow.
Colors of India – Part 2
Continuing our series on how brands are bringing out different shades of India, part 2 of the series explores how ads are honing in on the nuanced evolution of India and Indian-ness
The Curious case of Superdry- Britain’s youngest fashion super brand
Tracking British brand, Superdry's, rise to being one of the world’s youngest and trendiest fashion super brands