Marketing to the Super rich

Part 3 of the series, covers current trends in luxury marketing and how brands are striking profitable conversations with the super-rich

Vertical Branding

In a recent post, I mentioned that one of the things that makes the Himalayan water bottle stand out from its competitors

A Water Tale

Himalayan. Sure, we’ve all noticed it thanks to its packaging. It stands out in pink from the entire lot of blue, green

A Gem from Tanishq

[youtube=] Tagline: True Diamonds Campaign: The advertisement shows a husband (Amitabh Bachchan) wanting to surprise his wife (Jaya Bachchan) on her birthday

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