Marketing to the Super rich
Part 3 of the series, covers current trends in luxury marketing and how brands are striking profitable conversations with the super-rich
Reactions to Chipotle’s ‘Scarecrow’ ad
Our views of the recently launched Chipotle 'Scarecrow' ad
Zapped by Zappos !
Zappos - a brand that lives to its promise of 'Powered by Service'
Can we can the crocodile tears and fake caring now ?
More than once, I’ve griped on this blog about a brand purportedly speaking up for women but doing so in such an
Updates – on brand bloopers, gold and vitamin water
What more could you ask for in terms of variety, eh ? Well, let’s dive right into our topics. Brand bloopers In
‘Hukus Bukus’, ‘Alive is awesome’ and other ads
Shubha Mudgal’s article in last Saturday’s Mint directed us to an ad with lovely music and reminded us that it’s been ages
Vertical Branding
In a recent post, I mentioned that one of the things that makes the Himalayan water bottle stand out from its competitors
A Water Tale
Himalayan. Sure, we’ve all noticed it thanks to its packaging. It stands out in pink from the entire lot of blue, green
A Gem from Tanishq
[youtube=http://www.youtube.com/watch?v=YdmnUk61dYk] Tagline: True Diamonds Campaign: The advertisement shows a husband (Amitabh Bachchan) wanting to surprise his wife (Jaya Bachchan) on her birthday
Classic Campaigns – A Bank and Poetry !
Brand : Union Bank of Switzerland Tagline : ‘Here today, Here tomorrow’ Campaign slogan : ‘Thoughts that transcend time’ Method used :