Business Strategy

Välkommen IKEA!

How did IKEA manage to pull in such massive crowds to the store launch and sustain it? Will their typical large “blue box” format work in India? How do they stack up against competition? More importantly, will they succeed in instilling a DIY culture among shoppers? Our thoughts

Updates

A few months ago, we ran this post about toddlers and their interactions with technology. For those of you who liked it, here’s

Updates

1. Flipkart and E-trade ads : After reading our post “Flipkart Ads: We Like!", our regular reader Rahul, directed us to similar

The Business of Branded Shirts

Branded shirts are everywhere and for everyone. In a country where traditionally customers preferred buying fabric over the counter and then getting

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