Category Evolution

Domestic pharma firms eye the OTC opportunity

The evolving OTC landscape and the changes in the self-medication habits of consumers, present an opportunity for pharma companies to participate in a sector that expected to grow at a healthy pace in the future. But to succeed at it, these firms need to come with an appetite to invest in communication and distribution.

Desh mera rangrez hai babu

A few months ago, I was one of the faculty at a programme that imparts training in the basics of business to

Advantage Mobile

Ask any Indian housewife for her mobile phone and check for the 'saved' numbers. Apart from her family (including the favourite niece

Updates

On Lifebuoy colour changing handwash : Over a year ago, we’d written about the Lifebuoy team’s efforts to change the hand-wash habits

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