(Re)Purpose your brand
In this final post in our series on cause-related advertising, we look at what makes or doesn’t make a good brand purpose strategy and subsequently an effective campaign.
Planning to jump on the cause bandwagon?
Cause related marketing, and whether it makes or breaks a brand campaign.
The times they are a-changing (Part 2)
Evaluation of a few parameters such as education, marriage and childbearing age, total fertility rate, sex ratio at birth, economic participation and asset ownership to understand the status of women in India today.
Jio – An Audacious Gamble or Bold Game-Changer ?
Will the freebie strategy of Jio work?
India’s Demographic Dividend and Education
Sharing some basic information on the supply of Education in the BiMaRU states
Colors of India – Part 1
Part 1 of this series explores how companies are employing the social change approach for brand building. While it has been a popular brand-building method abroad for over a decade, the trend has only picked up recently in India.
Updates
Follow-up on an earlier post about the implications of India's demographic dividend
A different (and less heard) perspective on the Food Security Bill
Some pro perspectives (supported by data) on the recently passed Food Security Bill
Technology – Age No Bar
A few months ago we ran this post on how toddlers are adapting to the latest technology and how it is changing
Some implications of the distribution of our ‘demographic dividend’
A Unicef report titled ‘The Situation of Children in India : A Profile’ tells us that India is home to 20 per cent