Of facebook, anti-vaxxers and conspiracy theorists
As I was about to unfriend him, a thought struck and I paused. I could actually use the material he posted in
Is “data-driven” “creative” an oxymoron?
Are data and creative contradictory? Can they co-exist?
Influencer Marketing
The entire edifice of influencer marketing rests on simple premise and works to varying degrees, but there are a few potential pitfalls to watch out for.
(Re)Purpose your brand
In this final post in our series on cause-related advertising, we look at what makes or doesn’t make a good brand purpose strategy and subsequently an effective campaign.
Planning to jump on the cause bandwagon?
Cause related marketing, and whether it makes or breaks a brand campaign.
Keen about Quinoa
Our views on the new India Gate Quinoa ad - while the ad is entertaining, we question its potential effectiveness
Is your social media presence working for your brand? (Part 3)
A look at two of the measurements we'll see greater adoption and use of in 2018 to effectively measure impact of digital marketing activities.
Is your social media presence working for your brand? (Part 2)
An approach to measuring the 'impact' of activities conducted on digital and social media.
Is your social media presence working for your brand?
How brands use digital and social media, and a few learnings on maximising impact. Part 1 of a series of posts on the topic.
Are emailers effective? A review of communication tactics, Part 2
An analysis of lead generation email marketing campaigns I've received over 2 months.