Walmart’s Flipkart Gamble
How will the Walmart-Flipkart deal pan out in India and what it'll mean to the consumers.
E-commerce – Proportional contribution by categories
The proportion of e-commerce sales contributed by various categories in India by purchase / transaction.
E-commerce – penetration and value of retail sales, across 5 countries
A quick comparison of e-commerce penetration and proportion of retail sales through this channel across five countries.
Why Snapdeal sponsors Big Boss, and Flipkart / Pepperfry / Fabfurnish / Jabong / Amazon etc. advertise on mass media
Why e-commerce firms are spending big bucks on communicating via mass media.
Internet penetration and the proportion that shop online – a comparison across four countries
Internet penetration in BRIC countries and the proportion of the population that makes purchases online.
Segmentation in the apparel e-tailing space
Various brands in apparel e-tail are consciously segmenting their audience to target, differentiate and grow.
Flipkart’s apparel ads – mixed reactions
We’d commented on the Flipkart ‘No Kidding, No Worries’ series of ads in this post in 2011. To summarise – we unequivocally
Flipkart Ads – We Like!
Brand: ‘Flipkart’, the popular online shopping site Tagline: No kidding, no worries Our opinion: Well, the title of this post summarises my
Latest updates on Product Placement & Flash Sales
Update 1: Product Placement Few months ago, we ran a series of posts on product placement (read here, here and here) -
Flash Sales – Marketing
To conclude our series of posts on Flash Sales, here's a post on how these sites market themselves: Flash sales are a