Health & Wellness

Domestic pharma firms eye the OTC opportunity

The evolving OTC landscape and the changes in the self-medication habits of consumers, present an opportunity for pharma companies to participate in a sector that expected to grow at a healthy pace in the future. But to succeed at it, these firms need to come with an appetite to invest in communication and distribution.

Molecular Diagnostics – An Introduction

An introduction to Molecular Diagnostics - study of the composition of an individual’s genetic material in order to arrive at conclusions that have medical implications

Updates

On Lifebuoy colour changing handwash : Over a year ago, we’d written about the Lifebuoy team’s efforts to change the hand-wash habits

Update

Sometime last year, we’d run a series of posts on the topic on dealing with the challenge of ‘need, but don’t want’

Organic – But Naturally!

Lately, I have noticed a sudden burst of organic stores on the scene. So far, I had been seeing small sections dedicated

Why Nuances Matter

The consumer may not always be logical, but understanding his/her thought process is critical to success. Consider an example.   Background: Real

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