Market Research

Does this smell ring a bell ?

Continuing the 'petrichor' theme, this time we explore our sense of smell, the way we interpret scents and how if affects our emotions and buying behaviour.

MR Muddles

Market research (MR) is always interesting, sometimes eye-opening, and occasionally vastly entertaining; it is a few of the entertaining situations observed by

Why Nuances Matter

The consumer may not always be logical, but understanding his/her thought process is critical to success. Consider an example.   Background: Real

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