Market Strategy

Välkommen IKEA!

How did IKEA manage to pull in such massive crowds to the store launch and sustain it? Will their typical large “blue box” format work in India? How do they stack up against competition? More importantly, will they succeed in instilling a DIY culture among shoppers? Our thoughts

From No-No to Yes-Yes

As a run up to the launch of the new Tata Nano GenX we look at the Nano story thus far.

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