Marketing

Välkommen IKEA!

How did IKEA manage to pull in such massive crowds to the store launch and sustain it? Will their typical large “blue box” format work in India? How do they stack up against competition? More importantly, will they succeed in instilling a DIY culture among shoppers? Our thoughts

Influencer Marketing

The entire edifice of influencer marketing rests on simple premise and works to varying degrees, but there are a few potential pitfalls to watch out for.

Marketing to the Super rich

Part 3 of the series, covers current trends in luxury marketing and how brands are striking profitable conversations with the super-rich

Mine Healthier Than Yours

McVitie’s Digestive Biscuits and Parle Digestive Marie recently came out with ads exposing their competitors and attempting to strongly differentiate themselves amongst the ever-growing list of biscuit options now available to the consumers

Desh mera rangrez hai babu

A few months ago, I was one of the faculty at a programme that imparts training in the basics of business to

Creative Activation

To break through the clutter and to gain a lot more eyeballs, companies are adopting some innovative approaches. Lifebuoy: Reminder for Hand

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