New Product Launch

Domestic pharma firms eye the OTC opportunity

The evolving OTC landscape and the changes in the self-medication habits of consumers, present an opportunity for pharma companies to participate in a sector that expected to grow at a healthy pace in the future. But to succeed at it, these firms need to come with an appetite to invest in communication and distribution.

Keen about Quinoa

Our views on the new India Gate Quinoa ad - while the ad is entertaining, we question its potential effectiveness

Updates

On Lifebuoy colour changing handwash : Over a year ago, we’d written about the Lifebuoy team’s efforts to change the hand-wash habits

Why Nuances Matter

The consumer may not always be logical, but understanding his/her thought process is critical to success. Consider an example.   Background: Real

Updates

1. Flipkart and E-trade ads : After reading our post “Flipkart Ads: We Like!", our regular reader Rahul, directed us to similar

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