Colour bombs - a brand that stood out on the shelf!
In a recent post, I mentioned that one of the things that makes the Himalayan water bottle stand out from its competitors
Himalayan. Sure, we’ve all noticed it thanks to its packaging. It stands out in pink from the entire lot of blue, green
Although examples of format and packaging innovations in India are few, there are several such examples from the developed markets. Format and
A friend, let’s call him Mr. S, an extremely healthy eater and fitness freak, travels every week for work to semi-urban places