Colour bombs nail pops – they rock !
Colour bombs - a brand that stood out on the shelf!
Vertical Branding
In a recent post, I mentioned that one of the things that makes the Himalayan water bottle stand out from its competitors
A Water Tale
Himalayan. Sure, we’ve all noticed it thanks to its packaging. It stands out in pink from the entire lot of blue, green
Format & Packaging – Innovations & Modifications
Although examples of format and packaging innovations in India are few, there are several such examples from the developed markets. Format and
Format & Packaging – Becoming critical factors in purchase decision
A friend, let’s call him Mr. S, an extremely healthy eater and fitness freak, travels every week for work to semi-urban places