Välkommen IKEA!

How did IKEA manage to pull in such massive crowds to the store launch and sustain it? Will their typical large “blue box” format work in India? How do they stack up against competition? More importantly, will they succeed in instilling a DIY culture among shoppers? Our thoughts

India Trades Up!

I’m sure many of us in India have been reading articles in newspapers and magazines recently about India trading up. From the

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