consumer behaviour

Välkommen IKEA!

How did IKEA manage to pull in such massive crowds to the store launch and sustain it? Will their typical large “blue box” format work in India? How do they stack up against competition? More importantly, will they succeed in instilling a DIY culture among shoppers? Our thoughts

Domestic pharma firms eye the OTC opportunity

The evolving OTC landscape and the changes in the self-medication habits of consumers, present an opportunity for pharma companies to participate in a sector that expected to grow at a healthy pace in the future. But to succeed at it, these firms need to come with an appetite to invest in communication and distribution.

Does this smell ring a bell ?

Continuing the 'petrichor' theme, this time we explore our sense of smell, the way we interpret scents and how if affects our emotions and buying behaviour.

From No-No to Yes-Yes

As a run up to the launch of the new Tata Nano GenX we look at the Nano story thus far.

Desh mera rangrez hai babu

A few months ago, I was one of the faculty at a programme that imparts training in the basics of business to

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