Consumer preferences

Does this smell ring a bell ?

Continuing the 'petrichor' theme, this time we explore our sense of smell, the way we interpret scents and how if affects our emotions and buying behaviour.

From No-No to Yes-Yes

As a run up to the launch of the new Tata Nano GenX we look at the Nano story thus far.

Desh mera rangrez hai babu

A few months ago, I was one of the faculty at a programme that imparts training in the basics of business to

Updates

A few months ago, we ran this post about toddlers and their interactions with technology. For those of you who liked it, here’s

The Great Indian Khana Khazana

Food. One of India's greatest passions. 'Aaj Khane me kya bana hai?[what's on for food today?]is the most important question asked in

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