FMCG

Mine Healthier Than Yours

McVitie’s Digestive Biscuits and Parle Digestive Marie recently came out with ads exposing their competitors and attempting to strongly differentiate themselves amongst the ever-growing list of biscuit options now available to the consumers

Café Terra and the effect of PR

Product managers and brand managers from FMCG businesses will sigh wistfully when they read of the response rates to ads and promotions

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