The evolving OTC landscape and the changes in the self-medication habits of consumers, present an opportunity for pharma companies to participate in a sector that expected to grow at a healthy pace in the future. But to succeed at it, these firms need to come with an appetite to invest in communication and distribution.
An infographic with under-5 child mortality statistics.
An introduction to Molecular Diagnostics - study of the composition of an individual’s genetic material in order to arrive at conclusions that have medical implications
McVitie’s Digestive Biscuits and Parle Digestive Marie recently came out with ads exposing their competitors and attempting to strongly differentiate themselves amongst the ever-growing list of biscuit options now available to the consumers
On Lifebuoy colour changing handwash : Over a year ago, we’d written about the Lifebuoy team’s efforts to change the hand-wash habits
Sometime last year, we’d run a series of posts on the topic on dealing with the challenge of ‘need, but don’t want’
Last week, I shared two interesting articles on this blog, one of which was the transcript of an interview with Dr. Eric Topol,
Urja, a fledgling Soya products brand in Udaipur that manufactures and sells soya paneer and soya milk. As most of
The last two posts (link here and here) discussed the problem of physiological (and often, medical) need for the product, but no
The previous post introduced the problem of ‘Physiological Need ≠ Want’, and held out the promise of delving into the underlying reasons