The Curious case of Superdry- Britain’s youngest fashion super brand
Tracking British brand, Superdry's, rise to being one of the world’s youngest and trendiest fashion super brands
Marketing to the Super rich
Part 3 of the series, covers current trends in luxury marketing and how brands are striking profitable conversations with the super-rich
Consumption and the Super Rich
Decoding the consumption habits of the super rich and delving deeper into the mind of the luxury shopper.
The 1%: Decoding the Super rich
Part one of a three-part series on the buying power and consumption habits of the super rich. This post tries to estimate the magnitude of their wealth and influence.
Moving with the times – Tag Heuer
I often wonder about the longevity of watches as a category and whether they will eventually suffer the same fate as the
Status Symbols – A basic instinct
I In Asia, where the need for acceptance by the group is high and individualism low, the highest need that a luxury
Additional Info – Luxury Good Sales
Recently read an article in India Today talking about how luxury goods sales are booming in Tier-II cities in India – -
Flash Sales – Procurement
More on the theme of Flash Sales, which was discussed in the last two posts, here and here : One of the