How did IKEA manage to pull in such massive crowds to the store launch and sustain it? Will their typical large “blue box” format work in India? How do they stack up against competition? More importantly, will they succeed in instilling a DIY culture among shoppers? Our thoughts
Various brands in apparel e-tail are consciously segmenting their audience to target, differentiate and grow.
Some observations about the various ways in which the lack of a quality education hinders micro-entrepreneurs from developing necessary business skills and attaining their full potential
McVitie’s Digestive Biscuits and Parle Digestive Marie recently came out with ads exposing their competitors and attempting to strongly differentiate themselves amongst the ever-growing list of biscuit options now available to the consumers
A few months ago, I was one of the faculty at a programme that imparts training in the basics of business to
This week we bring you a fun post, an interesting twist to a well-known sales and marketing funda. If you’ve read ‘Why
I am an ardent fan of the show Masterchef Australia and was most upset when the last season ended. I had